“A retailers way into 3D: IKEA” by Enthed

  • ©Martin Enthed

  • ©Martin Enthed

Title:


    A retailers way into 3D: IKEA

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Description:


    Technical leaders from IKEA Communications AB in Sweden will present the challenge for a retailer to take on photographic renderings of indoor homes for Catalog and Web. We will share the progress from the first stumbling steps of creating product images to large volumes of full room sets that is used alongside traditionally created studio photos for the catalog and on the web.


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