“Toyota Corolla “Imagination”” by

  • ©The Brothers Strause


SIGGRAPH Video Review:




    Toyota Corolla “Imagination”




Company / Institution / Agency:

  • Pixel Envy, Inc.


    This spot challenges the imagination by bringing impossible transformations to life: horses turn into butterflies, butterflies turn into greyhounds, greyhounds turn to silk cloth. And silk cloth transforms into the new, re-designed Corolla. The horse was shot as live action against mountains on a desert floor. Mountains, desert floor, and sky were removed, tracked, and replaced with new elements (some of the tracking was completed in Boujou). Butterflies were modeled and animated as particles in Maya. Silk cloth was created and animated in Maya. Transitions, color work, and all other 2D tasks were completed with Inferno.

Additional Contributors:

    Producers: Terry Heller, Heather Heller
    Principal 3D Artist: Colin Strause
    Senior 3D Artist: Rina Osamura
    Principle 2D Artist: Louis Mackall
    2D Artist: Wongdamloeng Wong Savun
    VFX Supervisors: Greg Strause, Colin Strause
    Post Producer: Tonia Wallander
    3D Artists: Dan Knight, Eric Ehemann, Kaori Miyazawa, Yoshiya Yamada
    Animator: Josh Cordes