“Bud Light Video Wars” by Eggers, Hayes, and

  • ©Bob Eggers, Troy Hayes, DDB Needham Worldwide, and Eggars Films


Conference:


Title:


    Bud Light Video Wars

Length:


    0:37

Director(s):


Company / Institution / Agency:


  • Optimus, Inc.

Description:


    This 30-second Bud Light commercial was created by combining film, computer animation and paint devices. The film was shot and rough cut, then the animation was chore­ographed on the Bosch FGS-4000 to match the scene. Space ships were created using the Bosch Off-line Modeling. Satellite. After combining the animation and live-action, a Quante! Paintbox was used in conjuction with an Abekas A- 62 to add the special effects a frame-at-a-time to the lasers and spaceship streaks.

Hardware:


    HARDWARE:
    Bosch FDL 60, Corporate Communications Sunburst Color Corrector, Ampex AT X-100, Bosch FGS-4000, Quante! Paintbox, Abekas A-62, Ampex ACE, AVC33, VPR-3’s

Software:


    SOFTWARE DEVELOPER: FGS Trajectory Editor


Additional Contributors:


    CONCEPTS BY: Troy Hayes, DDB Needham Worldwide
    PRESENTED BY: John Greening
    PRODUCER: Ed Larson, DDB Needham Worldwide
    ANIMATOR: Rich Bobo
    FILM EDITOR: James Yamus Mudra
    VIDEO EDITOR: Joseph Malecki
    SPECIAL EFFECTS: Ann Smeltzer
    TALENT ARTIST: Michael Winslow
    SOUND: Ed Golya
    SOUND EFFECTS: Michael Winslow
    PAINT SYSTEM: Ann Smeltzer
    COPYWRITER: Allen Rubins, DDB Needham Worldwide


Additional Information:


    FORMAT:
    1″ NT SC video